Want to take advantage of our special tools for AI in business and increasing productivity? Love our content and want to buy me a coffee? Visit our new Ko-Fi storefront at ko-fi.com/nextgenbusinessinsights Who I Am Welcome to NextGen Business Insights, your go-to resource for productivity, AI in the workplace, and real-world business wisdom. I’m Joanna, and after more than 20 years in marketing, business development, and digital strategy, I’ve seen firsthand how rapidly the business landscape evolves—and how easy it is for small businesses and solo entrepreneurs to get left behind. For over a decade, I ran my own marketing consultancy, helping small businesses not just survive but thrive in the fast-paced digital world. From building strong online presences to creating workflows that actually work, I’ve spent years translating big-business strategies into small-business action plans. Now, I’m stepping back from direct client work to share those hard-won lessons with you—so you ca...
You’ve heard the whispers. That using AI means you’re not doing the real work. That automation is just a shortcut. That ChatGPT is replacing creativity instead of fueling it. It’s time to put that narrative to rest. Because the truth is, lazy people don’t build systems. Lazy people don’t learn tools. Lazy people don’t create workflows that free up time, energy, and creative bandwidth. Strategic leverage isn’t laziness. It’s mastery. Welcome to the era of Legendary Work. The Real Lazy Option? Doing AI-Free Work the Hard Way There’s nothing noble about burnout. Nothing heroic about drowning in admin tasks. Nothing brilliant about spending hours on something that AI could handle in 10 minutes. It’s not lazy to ask: What am I doing manually that could be automated? What kind of work drains me instead of excites me? Where can I offload busywork so I can focus on legacy work? That’s not weakness. That’s executive thinking. And here’s the kicker: when you’re stuck in the ...